Industry AwardsUpdated 23 days ago

JULY 2024 - PRESS RELEASE: ZONE3, winners of the 2024 Kings Award for Enterprise  

ZONE3, the UK’s leading triathlon brand, is being with a prestigious King’s Award for Enterprise in International Trade.  

James Lock, former elite triathlete, founded ZONE3 in 2004 aged just 19, when he designed, produced and sold swim accessories. Lock’s aim was simple, to improve his race speed and earn enough to cover his training and racing costs. Now 20 years later, ZONE3 retails in 30 countries globally, producing high performance wetsuits, triwear and swimwear and accessories for the triathlon and open water swim markets.  

The King’s Award for Enterprise in International Trade recognises ZONE3’s success on the global stage. With quality of product at the forefront of everything ZONE3 undertakes, ZONE3 has built a loyal and engaged triathlete community in the UK and internationally. ZONE3  is excited to continue to expand and innovate, both in the UK and overseas, helping its customers reach new limits.  
Founder James Lock said, “I am incredibly proud that ZONE3 has been awarded the King’s Award for Enterprise for International Trade. This accolade is testament to ZONE3’s mission to be the most loved and chosen specialist sports brand in the world.   

My own background as a former athlete, innate passion for triathlon and my competitive nature, has helped me to build ZONE3 from a grassroots level to a global market player.  

We are all delighted that our business enterprise has been recognised and this has been achieved thanks to an exceptionally talented, positive and hardworking team of staff.”  

THE WORLD’S HIGHEST RATED TRIATHLON BRAND

Recognised as a global award-winning premium brand. Years of dedication combined with athlete input and development means that you can trust ZONE3 with all your training and racing needs.

Our products are consistently scored highly and awarded top honours by the three most popular triathlon magazines; 220 Triathlon, Triathlon Plus and Triathlete USA. In fact, ZONE3 has achieved higher percentage ratings and more product awards than any other brand over the last eight years.