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Zone3 Mission

5 articles


Our history

Swimming, cycling and running has been in our DNA since day one. Elite triathlete and World Championship winner, James lock, founded Zone3 at Loughborough University in 2006; fuelled by his obsession with performance and gaining the competitive advan

Our commitment

We create world-class products that embody our dedication to the sports we love. Products that will inspire and enable you to achieve your best and maximise your performance. Whether you are a seasoned professional or just dipping your toe in, we are

Our motivation

Our inspiration is that feeling of achievement. From World Championship podiums to first open water swims; from marginal gains to regaining headspace. We know that feeling. It is what drives us every day. Seasoned athletes ourselves, we have a profou

Our belief

We believe that you deserve the best. We know the sacrifices you make for your sport—to find the time and energy to train, compete, and get away from everyday life. We believe you should be able to commit to the sport you love—knowing your equipment

Our why

At Zone3, we know that feeling of enrichment and achievement through sport. We know the difference that equipment can make in the journey to reaching your goals. This is our motivation—to support you in being your absolute best. This is our why.